Top 6 Digital Marketing Strategies for Business
Creating a Unique Brand Identity
What’s the first thing that comes to your mind when you hear the word ‘Coke’? For us, it’s Coke’s signature red colour and the iconic typography logo type that has remained largely unchanged since its inception. For many, it can be the feeling of freshness or happiness. Similarly, for McDonald’s, it can be those magical golden arches and the combo of red and yellow colours, imagined along with your favourite burger. Brand identity is the essence of the personality and values of your business. These values, when communicated consistently across all digital platforms, help you get noticed and leave a mark in the minds of people. When you are in the process of building a strong brand presence, your focus needs to be on standing out and leveraging a unique positioning for your business. This is an essential aspect to consider along with other strategies of digital marketing.
SEO Strategy for Organic Business Growth
In recent years, the way we look for things has changed completely. Be it a curious question or a product that you wish to buy, everything starts with a simple search, a question that we all ask our favourite search engines. This is the reason why SEO or Search Engine Optimization is the backbone of digital visibility. It helps you drive traffic to your website organically with strategic keyword placement. InsideFPV – A drone manufacturing brand, which was featured on Shark Tank India, is a great example of how to successfully leverage the power of SEO and generate revenue. However, note that SEO is an area that needs long-term planning and implementation. So, it may take some time for you to see the actual results. A great SEO strategy backed by effective planning and execution in a disciplined manner is the key to driving the growth of your business.
SMO Strategy for Organic Social Media Growth
Ever wondered how brands like Zomato or Ustraa have managed to get the pulse of social media right, almost all the time? Social Media Optimization (SMO) focuses on establishing a strong social media presence and building organic relationships with followers. It aims to achieve organic reach and engagement through content and profile optimization, rather than relying on paid advertising. SMO involves creating shareable and engaging content, interacting directly with followers, and utilising platform-specific features to boost visibility organically.
Social Media Marketing Strategy
This is perhaps one of the most powerful tools for small businesses that can help them reach the right audience and get quality leads. The right social media marketing strategies, when utilised effectively within the budget, can help a brand evolve into a powerful marketing platform, enabling personal connections with their audience. It also helps you build a community around your brand, and allows you to go beyond advertisements while creating meaningful interactions and engagement. Indian dairy giant Amul’s social media handle is a great example of how a brand can use effective communication in a light hearted way and yet create a community that is completely in love with their brand.
Content Marketing
Content is the soul of digital marketing. To master the art of crafting content that resonates with your audience, you need a good content strategy. This is where having a well planned content calendar comes in handy. Your strategy should outline what type of content you’ll create (blog posts, videos, infographics, etc.), who will create it, how often you’ll publish, and where you’ll share it. Your content should aim to solve problems, answer questions, or provide value to your target audience, aligning with your buyer personas’ interests and needs.
Email Marketing Strategies
Find a market first… and then concentrate on a product!”-
Gary C. Halbert, the legendary American copywriter, has given us this very useful insight in his book ‘The Boron Letters’ which comes handy in Email Marketing. Unlike every other form of copywriting, writing emails falls under the domain of conversion copywriting, where the emphasis is upon generating revenue. Getting your consumer’s voice of customer data (VOC) can help you come up with the right language & tone. By knowing their pain points, you can better understand your prospects, create an offer for them, and write a copy that effectively conveys that offer.
How to Create a Digital Marketing Strategy
Creating a digital marketing strategy is like deciding where you want to go, determining the best route to get there, and preparing for the challenges and opportunities you might encounter along the way. As told by Michael Porter, “the essence of strategy is choosing what not to do.” Thus, a well crafted digital marketing strategy shall decide not just what actions to take, but also what actions to avoid. This allows you to focus your efforts and resources on the most impactful initiatives. Here’s how you can create a holistic digital marketing strategy:
- Set Clear Goals and Objectives
- Build Your Buyer Personas
- Evaluate Your Existing Digital Channels and Assets
- Decide on Content Distribution
- Note Down KPIs
Learn More About Crafting a Successful Digital Marketing Strategies
What are digital marketing strategies?
Digital marketing strategies encompass the plans and actions businesses take to promote their products or services online, leveraging various digital channels to reach and engage their target audience.
What is a digital strategy example?
A digital strategy example includes using social media marketing to increase brand awareness, combined with SEO tactics to improve website visibility and traffic.
What is a digital strategy concept?
The digital strategy concept involves utilising digital technologies and media to achieve specific business goals, focusing on engaging the digital consumer through targeted and personalised communication.